About

Human-centred AI, rooted in Orchard

IntuitAI was founded in Singapore to close the gap between powerful AI and the people who use it every day. We believe technology should feel like a thoughtful colleague — not a black box.

Our mission

We design conversational AI that respects context, culture, and capability. From our bright Orchard office at International Plaza, we partner with healthcare, retail, finance, and logistics teams across APAC who want AI adoption to feel natural — not disruptive.

Every project starts with listening: user interviews, journey mapping, and co-design sessions that surface what people actually need before a single prompt is written.

Our tagline says it simply: AI that feels natural. Works the way you do.

Bright IntuitAI office near Orchard, Singapore

Values

What guides every conversation we design

Warmth

We choose words and flows that reduce anxiety, especially in high-stakes moments.

Clarity

No jargon walls. Users always know what the AI can do — and what it cannot.

Evidence

Decisions backed by research, analytics, and real user feedback — not assumptions.

Partnership

We embed with your team, transfer knowledge, and leave you stronger than we found you.

Leadership

People behind the copilot

Amelia Koh

CEO & Co-founder

Former head of CX at a regional health group; MA in Human-Computer Interaction, NUS.

Daniel Wu

CTO & Co-founder

Built NLP platforms for fintech scale-ups; advocate for responsible, explainable AI.

Nadia Ibrahim

Head of UX Research

12 years moderating user studies across Southeast Asia; certified accessibility specialist.

Human-centred workspace at IntuitAI Orchard office

Visit our Orchard studio

Our International Plaza office is a short walk from Tanjong Pagar and Raffles Place MRT stations. Drop by for a copilot demo, UX workshop, or user testing session in our dedicated lab.

10 Anson Road, #26-04 International Plaza
Singapore 079903

Mon–Fri, 9:00–18:00 SGT

Book a visit